All-program deal connects P360 with global leader in athletic performance and innovation.
P360 Performance Sports has announced a uniform and apparel partnership with Under Armour, naming the global performance brand as the official outfitter for the SBG and SSG Sox Programs starting in 2021.
The agreement with Under Armour will allow P360 to provide Under Armour uniforms, apparel, gear and equipment for its complete roster of athletes, coaches, personnel and fans. It’s a tremendous opportunity for Sox programs to be associated with a leading global brand and furthers the company’s continued focus on making all athletes better through passion, design and the relentless pursuit of innovation.
The uniform and apparel agreement with Under Armour will last for five years, and the affiliation will debut this winter for the upcoming 2022 Spring season. For Under Armour, this partnership with P360 is yet another example of the company’s commitment to high school athletics across the country. Whether with myriad of school sponsorships or All-America showcases in football, basketball, baseball, volleyball and lacrosse, the brand is committed to athletic development at every level—all while specializing in revolutionary gear that raises anyone’s game.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world's largest digitally connected fitness and wellness communities, Under Amour's innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.
About P360 Performance Sports
P360 Performance Sports owns and operates baseball and softball training academies with Mississippi locations in Jackson, Hattiesburg and Pearl, and Auburn, Alabama. Home of the SBG Sox Baseball and SSG Sox Softball programs, youth teams from the ages of 7U - 14U are formed through tryouts, with player development as teams compete in tournaments. The SBG Sox HS Showcase Program starts at 14U, with High School players competing in high level showcase and tournament events in the summer and fall of each year. P360 operates the Fall Wood Bat League and Machine Pitch League and owns the Southeast Collegiate League. Over 1,300 players compete annually in Sox programs and P360 leagues.